The 1960s was a decade marked by significant cultural shifts, and one often overlooked aspect of this change is the transformation in the world of toys and games. The products that captured the imagination of children during this time reflected broader social changes and technological advancements. Here are some of the most iconic toys that defined childhood in the 1960s.
A New Era for Action Figures and Dolls
Plastic molded figures like army men dominated the toy market in the 1960s. Baby dolls remained a staple, but the decade also saw the rise of Barbie, whose growing collection of accessories became a must-have for many children. Toy manufacturers started focusing on realism, introducing dolls and action figures with detailed facial expressions and movable limbs, which added a new level of engagement and creativity to playtime.
Wheels of Fun: The 1960s Obsession with Movement
Toy cars, especially die-cast models, were all the rage, but the real status symbol was owning an electric racing car set. The decade also witnessed the skateboarding craze, which took off in 1965. However, as skateboard sales soared, so did injuries, prompting the California Medical Association to label skateboards as a “medical menace.”
The Batman Craze of 1966
In the 1960s, product tie-ins weren’t as ubiquitous as they are today, but the success of the Batman TV series in 1966 changed that. The show sparked a wave of Batman-themed toys, games, costumes, and lunchboxes, establishing a lasting connection between television and toy merchandising that continues to this day.
Family Game Night: A Staple of 1960s Entertainment
Before the era of video games and smartphones, board games were the centerpiece of family entertainment. The 1960s introduced many beloved games like Stratego, Candy Land, Operation, Aggravation, Shenanigans, and the ever-popular Twister. These games were more than just a pastime; they brought families together, creating memories that lasted a lifetime.
What’s your favorite game or toy from the 1960s? Let us know in the comments. Want to see all the stuff we didn’t have time to mention? check out the comprehensive list here. Also, if you want more from the ’40s, ’50s, and ’60s, take a look at all the goodies on our blog